The Brand Licensing Group is Australia’s leading licensed merchandise and brand licensing company, connecting retailers with official products from the world’s most recognisable brands. We specialise in delivering high-quality licensed merchandise at competitive wholesale pricing to trusted retail partners across Australia.

Our product range spans across pet, automotive, barware and novelty categories, offering retailers diverse and proven sellers across multiple channels. Each item is designed with quality, authenticity, and customer appeal in mind.

We proudly partner with brands including AFL, NRL, Warner Bros, Hinkler and Phidal, managing the full process from licensing and design to sourcing and supply. Driven by innovation and collaboration, The Brand Licensing Group continues to expand its portfolio, developing new product and licensing opportunities that keep retailers ahead of the market.